KC Masterpiece

INTEL Insights STRATEGYPlatform Development Brand Repositioning  INNOVATION Creativity Collective™ Wallet Testing® DESIGN KC Masterpiece The Challenge Reposition a classic American condiment experiencing stiff new competition and a slip in market share.  The brand—once an old favorite—had lost relevance. What We Did Reformed the brand strategy completely, using our unique ideation process (Creativity Collective™) tested consumer purchase impact via our proprietary transactional learning process (Wallet Testing™).   The Result Repositioning, brand storytelling, and new tagline lit a fresh fire under KC Masterpiece’s national sales—found on shelf at retail, today. Images provided by KC Masterpiece and...

Dr Pepper

INTEL Insights STRATEGY INNOVATION Creativity Collective™ DESIGN Creative Services Dr Pepper The Challenge Create innovation strategies that create a buzz and drive core consumers to increase their usage occasions. What We Did Leveraged our most efficient methodology—an ideation session fueled by consumer insights, key trends, competitive intelligence, and strategic thinkers—to evolve the brand. The Result Over 30 BASES-ready innovation concepts—idea statement, written concept description, and illustration—primed for expanding the Dr Pepper brand. Images provided by Dr...

Accuray

INTEL Insights STRATEGY Brand Positioning Brand ArchitectureMessagingContent Strategy DESIGNCampaign / AdsBrand Style Guide Internal Branding   Accuray The Challenge When Accuray acquired TomoTherapy, a former competitor, the world needed to know these newly-merged companies were now a singular powerhouse. What We Did Used physician, referring influencer and patient insights to create customer insight-driven umbrella brand positioning, as well as a portfolio strategy and value-driven product messaging across diverse audiences. The Result The bold, unified positioning resonated across audiences, and won the EX Award for best integrated marketing campaign of the year. Images provided by...

Odwalla

INTEL Insights Passport Day™ STRATEGY Brand Positioning Brand Architecture Namestorming™ INNOVATION Creativity Collective™ DESIGN Audio Identity Odwalla The Challenge Refresh a beloved juice brand—and drive an emotional connection with consumers—in the face of heavy competition. What We Did Range of in-context consumer research (qualitative and quantitative) and strategy sessions to fuel a new brand equity story, brand architecture, naming convention, and design direction for Odwalla. The Result A redefined and relevant Odwalla brand—primed for launch and expansion. Images provided by...

Spectralink

STRATEGY Brand Positioning Brand Architecture Content Strategy Creativity Collective™ DESIGN Visual Identity Development Creative Services Digital Audio Identity Spectralink The Challenge Define and develop a global launch of a new company (Spectralink divestiture from Polycom). What We Did A thorough exploration of assets, liabilities and cultural dynamics across the brands yielded brand direction and positioning strategy for a new Spectralink business. Thorough, insight-driven brand research and new positioning informed visual identity, audio identity, and powerful communication roadmap for all channels. The Result As the brand rolls out to a global audience, it is establishing its footprint as a cutting-edge provider of mobility solutions, and rebuilding brand awareness as it achieves sales growth in the US and overseas. Designed by...