Shift usage from a fringe consumer target to the mainstream, in light of skepticism for “green product” efficacy.
What We Did
Through a range of insights exploration—in-context learning, deprivation studies, shop-alongs, and transactional learning (Wallet Testing™)—BrandJuice surfaced unmet needs, depth of sensitivities, and subliminal triggers for “green product” adoption.
Development of $400M year-one product line for Clorox.
Images provided by Clorox