Case Studies

Tessemae's Case StudyTessemae’s All Natural Case Study

Using Social Media to Identify Emerging Competition

By: Peter Murane
President, Brand VO2

Major Consumer Products & Brand VO2

Global Giant Successfully Adopts Real-Time Brand Health

Nutella Case Study Nutella Case Study

A Snap Shot of Brand Insights Derived From “Level Three” Social Listening

By: Peter Murane
President, Brand VO2


White Papers

Bridging the Social Media GapBridging the Generation Gap

By: Peter Murane
President, Brand VO2

Measuring Brand HealthMeasuring Brand Health
in the Digital Age

By: Peter Murane
President, Brand VO2


Screen Shot 2014-11-17 at 9.04.40 AMLevels of Online Conversation Metrics

By: Greg Tozian
Chief Digital Strategist, Brand VO2


Video