Define and develop a global launch of a new company (Spectralink divestiture from Polycom).
What We Did
A thorough exploration of assets, liabilities and cultural dynamics across the brands yielded brand direction and positioning strategy for a new Spectralink business. Thorough, insight-driven brand research and new positioning informed visual identity, audio identity, and powerful communication roadmap for all channels.
As the brand rolls out to a global audience, it is establishing its footprint as a cutting-edge provider of mobility solutions, and rebuilding brand awareness as it achieves sales growth in the US and overseas.