An established brand needed to quickly create and optimize positioning to create competitive differentiation for a new product line entering an emerging and crowded category.
What We Did
Wallet Tested™ Real Medleys with real consumers—spending real dollars, quickly discovering optimal positioning to drive conversion and frame the value proposition. Longitudinal purchaser follow-up revealed the usage experience and repeat intent.
Launch positioning and communication that has proven to resonate with consumers and motivate purchasing at retail.
Images provided by Quaker Oats and BrandJuice