INTEL
Insights
Passport Day™

STRATEGY
Brand Positioning
Brand Architecture
Namestorming™

INNOVATION
Creativity Collective™

DESIGN
Audio Identity

The Challenge

Refresh a beloved juice brand—and drive an emotional connection with consumers—in the face of heavy competition.

What We Did

Range of in-context consumer research (qualitative and quantitative) and strategy sessions to fuel a new brand equity story, brand architecture, naming convention, and design direction for Odwalla.

The Result

A redefined and relevant Odwalla brand—primed for launch and expansion.

Images provided by Odwalla