INTEL
Insights

STRATEGY

INNOVATION
Creativity Collective™

DESIGN
Creative Services

The Challenge

Create innovation strategies that create a buzz and drive core consumers to increase their usage occasions.

What We Did

Leveraged our most efficient methodology—an ideation session fueled by consumer insights, key trends, competitive intelligence, and strategic thinkers—to evolve the brand.

The Result

Over 30 BASES-ready innovation concepts—idea statement, written concept description, and illustration—primed for expanding the Dr Pepper brand.

Images provided by Dr Pepper