INTEL
Insights

STRATEGY
Creativity Collective™

INNOVATION

The Challenge

Shift usage from a fringe consumer target to the mainstream, in light of skepticism for “green product” efficacy.

What We Did

Through a range of insights exploration—in-context learning, deprivation studies, shop-alongs, and transactional learning (Wallet Testing™)—BrandJuice surfaced unmet needs, depth of sensitivities, and subliminal triggers for “green product” adoption.

The Result

Development of $400M year-one product line for Clorox.

Images provided by Clorox