INTEL
Insights

STRATEGY
Brand Positioning
Brand Architecture
Messaging
Content Strategy

DESIGN
Campaign / Ads
Brand Style Guide 
Internal Branding

 

The Challenge

When Accuray acquired TomoTherapy, a former competitor, the world needed to know these newly-merged companies were now a singular powerhouse.

What We Did

Used physician, referring influencer and patient insights to create customer insight-driven umbrella brand positioning, as well as a portfolio strategy and value-driven product messaging across diverse audiences.

The Result

The bold, unified positioning resonated across audiences, and won the EX Award for best integrated marketing campaign of the year.

Images provided by Accuray