Quaker Real Medleys

STRATEGY Content Strategy INNOVATION Wallet Testing® Quaker Real Medleys The Challenge An established brand needed to quickly create and optimize positioning to create competitive differentiation for a new product line entering an emerging and crowded category. What We Did Wallet Tested™ Real Medleys with real consumers—spending real dollars, quickly discovering optimal positioning to drive conversion and frame the value proposition. Longitudinal purchaser follow-up revealed the usage experience and repeat intent. The Result Launch positioning and communication that has proven to resonate with consumers and motivate purchasing at retail. Images provided by Quaker Oats...

Clorox Green Works

INTEL Insights STRATEGY Creativity Collective™ INNOVATION Clorox Green Works The Challenge Shift usage from a fringe consumer target to the mainstream, in light of skepticism for “green product” efficacy. What We Did Through a range of insights exploration—in-context learning, deprivation studies, shop-alongs, and transactional learning (Wallet Testing™)—BrandJuice surfaced unmet needs, depth of sensitivities, and subliminal triggers for “green product” adoption. The Result Development of $400M year-one product line for Clorox. Images provided by...

KC Masterpiece

INTEL Insights STRATEGYPlatform Development Brand Repositioning  INNOVATION Creativity Collective™ Wallet Testing® DESIGN KC Masterpiece The Challenge Reposition a classic American condiment experiencing stiff new competition and a slip in market share.  The brand—once an old favorite—had lost relevance. What We Did Reformed the brand strategy completely, using our unique ideation process (Creativity Collective™) tested consumer purchase impact via our proprietary transactional learning process (Wallet Testing™).   The Result Repositioning, brand storytelling, and new tagline lit a fresh fire under KC Masterpiece’s national sales—found on shelf at retail, today. Images provided by KC Masterpiece and...

Dr Pepper

INTEL Insights STRATEGY INNOVATION Creativity Collective™ DESIGN Creative Services Dr Pepper The Challenge Create innovation strategies that create a buzz and drive core consumers to increase their usage occasions. What We Did Leveraged our most efficient methodology—an ideation session fueled by consumer insights, key trends, competitive intelligence, and strategic thinkers—to evolve the brand. The Result Over 30 BASES-ready innovation concepts—idea statement, written concept description, and illustration—primed for expanding the Dr Pepper brand. Images provided by Dr...

Accuray

INTEL Insights STRATEGY Brand Positioning Brand ArchitectureMessagingContent Strategy DESIGNCampaign / AdsBrand Style Guide Internal Branding   Accuray The Challenge When Accuray acquired TomoTherapy, a former competitor, the world needed to know these newly-merged companies were now a singular powerhouse. What We Did Used physician, referring influencer and patient insights to create customer insight-driven umbrella brand positioning, as well as a portfolio strategy and value-driven product messaging across diverse audiences. The Result The bold, unified positioning resonated across audiences, and won the EX Award for best integrated marketing campaign of the year. Images provided by...