Understanding Customers: The Heart of Success

Understanding Customers: The Heart of Success

One of the smartest things ever said in business was, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Do you know that one? It’s from Peter Drucker, the guy whose wisdom helped direct the invention of the modern business corporation. You […]

Online Reviews Supercharge Social Listening

Online Reviews Supercharge Social Listening

If your company pays for Big Data social listening you probably know the word “actionable” has become something of a cliché: The torrent of data from social too often is actionable in name only. How many times have you asked yourself (or worse, on how many occasions has a company higher-up inquired) “When will this […]

Hail to The New King of Consumer Insights

Hail to The New King of Consumer Insights

The time has come in brand management and marketing to loudly proclaim: “The King is dead. Long live the New King!” There was a time, of course, when traditional brand tracking was king. But that’s ancient history today. In the age of ubiquitous web/mobile shopping, social media apps, and torrents of daily online reviews, does […]

Ads Are Not Dead

Ads Are Not Dead

It’s nearly impossible to read any advertising news lately that doesn’t include some form of terminally hyperbolic language about the state of the ad industry. Armageddon, apocalypse, annihilation… anything scary that allows for some alliteration with the word advertising. The problem, though, is that none of that is true. Ads aren’t dead. They’re not extinct. […]

Brand Marketing 2017: Not Everything’s Changing

Brand Marketing 2017: Not Everything’s Changing

In this new year, in a wired world where everything seems to be in constant flux, it’s attractive for people to obsess about how quickly the rules of business change. And there’s no reason brand managers should sleep any better at night than other professionals, when they face the same kinds of tectonic shifts of […]

TMRE Spelled T-H-E…F-U-T-U-R-E…I-S…N-O-W

TMRE Spelled T-H-E…F-U-T-U-R-E…I-S…N-O-W

It was my privilege to attend the 2016 TMRE Conference (The Market Research Event) in Boca Raton the third week of October.  I must say the conference exceeded my expectations (which, as you know, is not true of every conference you attend). Not only was the event professionally run, the attendees were a diverse collection […]

Eight Steps to Align Brand Listening with Future Sales

Eight Steps to Align Brand Listening with Future Sales

The other day, we were sitting in the VO2 office working, when one of the software engineers came in giddy about a video he saw online about U.S. Olympic tennis star Sam Groth. Seems he has the fastest recorded serve of all: 163.7 miles per hour. That’s faster than a $108,000 Tesla P90D roadster can […]

Mark Wysong
CEO at Brand VO2 mark.wysong@brandvo2.com

We keep score! Tracking millions of unstructured conversation we filter them by source, sentiment and submit them to a complex brand attribute model that coorelates well with purchasing behavior to make predictions on market share success.