Brand Marketing 2017: Not Everything’s Changing

Brand Marketing 2017: Not Everything’s Changing

In this new year, in a wired world where everything seems to be in constant flux, it’s attractive for people to obsess about how quickly the rules of business change. And there’s no reason brand managers should sleep any better at night than other professionals, when they face the same kinds of tectonic shifts of […]

TMRE Spelled T-H-E…F-U-T-U-R-E…I-S…N-O-W

TMRE Spelled T-H-E…F-U-T-U-R-E…I-S…N-O-W

It was my privilege to attend the 2016 TMRE Conference (The Market Research Event) in Boca Raton the third week of October.  I must say the conference exceeded my expectations (which, as you know, is not true of every conference you attend). Not only was the event professionally run, the attendees were a diverse collection […]

Eight Steps to Align Brand Listening with Future Sales

The other day, we were sitting in the VO2 office working, when one of the software engineers came in giddy about a video he saw online about U.S. Olympic tennis star Sam Groth. Seems he has the fastest recorded serve of all: 163.7 miles per hour. That’s faster than a $108,000 Tesla P90D roadster can […]

Mark Wysong
CEO at Brand VO2 mark.wysong@brandvo2.com

We keep score! Tracking millions of unstructured conversation we filter them by source, sentiment and submit them to a complex brand attribute model that coorelates well with purchasing behavior to make predictions on market share success.