Predictive, Empowering, Disruptive
Online word-of-mouth is a C-Level concern, as it should be.
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Accordingly, Brand VO2 provides the kind of powerhouse, smarter, more-actionable value that is critical for brand owners, CEOs, CMOs, analysts, M&A teams, investors and trusted advisors. With our real-time, on-demand data they rely on such potent benefits as:
- Predicting future market share and business performance
- Capturing real data on current customer perceptions/behavior
- Leveraging marketing optimization opportunities
- Knowing if strategic objectives are being achieved
- Measuring marketing impact and ROI
- Filtering out oceans of vague, irrelevant online noise
- Identifying real-time “misses” (brand abandonment)
- Vital awareness of category/customer trends
- Spotting market disruptions (to disrupt the disruptors)
- Identifying competitor risks (& “rejector” weaknesses)
- Knowing where to invest for growth
- Being first to receive critical marketplace alerts
- Quantifying marketplace brand health (with their Brand VO2 Score™)
- Identifying potential acquisition targets
An Outstanding Client Offering
VO2 is supported by an exceptional Analyst Marketplace, available to agencies, researchers, consultancies and internal client analyst teams. It offers a valuable opportunity to produce never-before-seen brand and business intelligence on behalf of clients.
Request an invitation to join our Analyst Marketplace